Started with client web projects, quickly established a reputation for clean, conversion-focused interfaces. Introduced Figma component libraries to the team.

Took solo ownership of 3 major brand identity and product design projects. Began conducting peer design reviews and weekly design critiques.

Built and managed a 5-person design team. Established KoreSys's internal design system, brand guidelines framework, and client handoff SOP.

Mentors designers, drives design strategy across all client verticals, and represents the design function in cross-department collaboration at KoreSys.